Advertising Expenditure Forecasts December 2014

ZenithOptimedia predicts global ad expenditure will grow 4.9% in 2015, reaching US$545 billion by the end of the year.

Our forecast for 2015 is down (by 0.4 percentage points) on our last forecast in September, with small downward revisions across many regions of the world. This indicates a minor but widespread decline in advertiser confidence, related to conflict in Ukraine and weak economic growth at the heart of the Eurozone.

Adspend forecasts December 2014 executive summary - Download PDF