Advertising Expenditure Forecasts June 2014

ZenithOptimedia predicts global ad expenditure will grow 5.4% in 2014, reaching US$524bn by the end of the year.

Our forecast for 2014 is down fractionally (by 0.1 percentage points) on our last forecast in April, after the widening conflict in Ukraine severely disrupted its ad market, and Russia has suffered from economic sanctions and a withdrawal of foreign investment.

Adspend forecasts June 2014 executive summary - Download PDF