Advertising Expenditure Forecasts June 2015

Här kan du läsa mer om det spännande skiftet i de globala medieinvesteringen som drastiskt visar på att vi lever i en ny värld. Många marknader följer nu efter  Sverige som har haft en av de tydligaste svängningarna mot digitala medier.

Adspend forecast June 2015 Zenith predicts global ad expenditure will grow 4.2% in 2015, reaching US$531 billion by the end of the year. Our forecast for 2015 is down very slightly from the March edition (by 0.2 percentage points), mainly because Latin America has suffered from low prices for oil and other export commodities, and the weakness of the economy in Brazil.

Adspend forecasts June 2015 executive summary - Download PDF
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