Advertising Expenditure Forecasts March 2015

ZenithOptimedia predicts global ad expenditure will grow 4.4% in 2015, reaching US$544 billion by the end of the year.

March Our forecast for 2015 is down (by 0.5 percentage points), mainly because of the severe economic problems in Russia, Ukraine and Belarus, and a slowdown in China, which is now so large that relatively small changes in growth visibly affect the global total.

Adspend forecasts March 2015 executive summary - Download PDF