Nu kan du läsa vår spännande prognos om utvecklingen av den globala mediespenderingen. Vid frågor – kontakta Anna Hjalmarsson.
ZenithOptimedia predicts global ad expenditure will grow 4.0% in 2015, reaching US$554 billion by the end of the year. Our forecast for 2015 is down by 0.2 percentage points from the June edition as marketers have moderated their expectations of global economic growth. Adspend forecasts September 2015 executive summary - Download PDF